ABC

2014 American Music Awards Branding

ABC

2014 American Music Awards Branding

Stripped down the basics, we designed this branding package for the 2014 American Music Awards around the look and feel of the brand new AMA logo. The scale, and style of the type works naturally with images and rapid cut animation style. We think our old mentor and friend, P. Scott Makela would have approved.

Branding | Design | Editorial | Motionography | Color Correction | Integrated

Bold and Blocky, Big and Clean

Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham

Studio: ABC
Design Director, ABC: Lucas Aragon

Directed by: Bobby Hougham
Design: Vince Diga, Lindsay Daniels
Animation: Scott Hudziak
Executive Producer: Sevrin Daniels
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
Studio: ABC
Design Director, ABC: Lucas Aragon

The Process

The Process

ABC returned to revamp the branding for the 2014 American Music Awards. We developed a bold graphic package celebrating their new logo. The main demographic of the AMA trends younger than the typical ABC demographic so we were approached specifically to develop a brand package that could accompany and appeal. Our solution focused on rhythm and timings of the music the show was celebrating so we kept it upbeat, uptempo, rapid fire and modern. We then created flexible but streamlined template files for the ABC in-house promo team.

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

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