ABC

2013 American Music Awards Branding

ABC

2013 American Music Awards Branding

ABC tapped us to develop a modern feeling brand package that appealed to a more youthful market audience than their network demographic. Despite the AMA logo being long in we found inspiration in the colors and built The 2013 American Music Awards package to suit. Simple yet sophisticated, we created a custom design with script automated typography for this gem of a package.

Branding | Design | Editorial | Motionography | Compositing | Color Correction

What a fresh faced little number this is.

n

Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts

Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
ABC Client: Lucas Aragon

Directed by: Bobby Hougham
Creative Director: Eric Edwards
Design Team: Vincent Diga, Arisu Kashiwagi, Eric Edwards, Alan LLave, Yinzi Xiong, Lindsay Daniels
Expressions and Scripting: Dan Ebberts
Animation: Eric Edwards, Sevrin Daniels, Bobby Hougham, Tommy Hutcherson, Yinzi Xiong, Lena Lee, Alan Llave
Executive Creative Directors: Sevrin Daniels, Bobby Hougham
ABC Client: Lucas Aragon

The Process

The Process

Our process is design-centric, so at times we need to develop technology to make the deliverables work with the design. Creating a modern, young brand expression for the 2013 American Music Awards also involved developing a custom, script driven, animated typeface. So we tinkered up a slick little UI to help the ABC in-house marketing team custom build all the different deliverables in the entire brand package.

The New Blank was able to take media from many sources and make it all feel like one beautiful graphics package! They had to work with music video footage shot different ways and from different sources. The package they delivered was modular and versatile while keeping a high production look and feel to it.

It’s one of my favorite graphics packages in recent years!

LUCAS ARAGON

ABC

The New Blank was able to take media from many sources and make it all feel like one beautiful graphics package! They had to work with music video footage shot different ways and from different sources. The package they delivered was modular and versatile while keeping a high production look and feel to it.

It’s one of my favorite graphics packages in recent years!

LUCAS ARAGON

ABC

These and other social media gems can be found amongst these tasty, tasty channels

These and other social media gems can be found amongst these tasty, tasty channels

©Copyright 2018 Blank llc (dba thenewblank) all rights reserved

Pin It on Pinterest

Share This