14 Hands
KENTUCKY DERBY PARTY
An integrated campaign exploring the fun of a group of friends and a 14 Hands Kentucky Derby Party. We took advantage of tropes associated with the Kentucky Derby and aimed at the 25-45 age group. Coupling some funny people with some funny words and funny illustrations and animations.
Advertising | Illustration | Animation | Live Action | VFX | Editorial | Color Correction
What’s with you, Karen?!?
Director: Bobby Hougham
Director of Photography: John Jeffcoat
ECD: Bobby Hougham
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee, Daniel Cohen
Animation: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
Editorial: Bryan Alter (Copacino + Fujikado)
Sound Design/Foley/Mix: John Buroker (HEARby Sound)
Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller
Director: Bobby Hougham
Director of Photography: John Jeffcoat
ECD: Bobby Hougham
CD: Eric Edwards
Illustration: Eric Edwards, Lena Lee, Daniel Cohen
Animation: Eric Edwards, Lena Lee, Ben Strickland, Jethro Paler
Color: Eric Edwards
Producer: Steiner Kierce
EP: Sevrin Daniels
Editorial: Bryan Alter (Copacino + Fujikado)
Sound Design/Foley/Mix: John Buroker (HEARby)
Agency: Copacino+Fujikado
ECD: Mike Hayward
ACD: Nicole Koestel
Copywriter: Caroline Henry
Social Content Creator: Sam Stuesser
Head of Production: Kelly Green
Project Manager: Kirsten Speller
The Process
We were caught up in the humor found in the script and decided to push it even harder by playing up the camp of the acting and edit and also utilizing the illustration and animation to augment as well. Drawing on programming from his early childhood, Bobby Hougham whimsically used the edit cut for the comedic “magic” caused by opening the bottle of 14 Hands wine.
Eric Edwards picked up the charge in post and crafted a unique and hip look inspired by Snap Chat filters to augment the story and continue the irreverent humor throughout the 14 Hands Kentucky Derby Party campaign.
presented styleframes
We developed several different looks that we felt hit the various marks we were aiming for. Each approached the general strategy in different ways and embodied the voice uniquely.
Featured Words
Unicorns & Instagram: 14 Hands Invites You To “Chillhang”
May 8, 2019 in ShootOnline
Agency Copacino + Fujikado and Production Company The New Blank Create New Campaign For Broadcast & Social…
14 Hands ‘Hangs’ With Unicorns, Horses
May 7, 2019 in Media Post
“Washington State-based winery 14 Hands is raising awareness with a surreal campaign that combines motion graphics, comedy, and absurd scenes…”
Unicorns and Horses: 14 Hands invites you to “Chill hang”
May 6, 2019 in Little Black Book
“The unbridled spirit of Washington winery 14 Hands comes alive in a new campaign created by full-service production company The New Blank for agency…”
