In an impromptu interview Nevel LeChance the Tarot Tech CEO and former A-List Flame artist said “By Using PredictiveDirection™, we accurately guess what is needed to make any image or scene better, or rather more appealing to any specific audience or client. Whether color correction, image retouching, compositing help, sweetening animation curves or even simply choosing a different font for your layout, while you might not appreciate the font “Hobo”, it may be perfectly attuned to your clients sensibilities.” The user interface is still in its early stages and a little unrefined but it belies the smart AI that can tell the type of project you are working on and adjust accordingly without much input from the user at all. It also has presets on the type of client you have, not only broad brush strokes but even dialed in as specific as “Newly Hired Agency Creative Director” and “Creative Producer”. Our team demo’d the software through Adobe After Effects with a preset of “Direct to Client VP of Marketing, Print” and started building a simple explainer video based on some raw iPhone footage and basic animations. PredictiveDirection™ got it mostly right and knew that we weren’t out to create the best, or even a good video and seemed to focus on areas like image cleanup and where to apply lens flares rather than animation and kerning which was the immediate go to when we switched to “Mid Level Agency Art Director”. The price is going to be a significant setback for all but the pro market, the angle Tarot Tech seems to be selling is focused on the amount of time saved by avoiding insane revision requests and direction shifts. PredictiveDirection™ promises to be able to accurately predict what a given client will want even if they clearly have no clue about anything with the exception of what they don’t want.