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PROJECT:

HBO

Magic & Bird

CLIENT

HBO

TITLE

magic & bird

DESCRIPTION

We were excited to work on HBO Films new documentary on two iconic basketball players from our childhood, Larry Bird and Magic Johnson. They wanted to have the titles interwoven with actual documentary style interviews with the former NBA stars, and originally played with the idea of turning them into comic book style superheros. Eventually it was decided that a way to show off their hero status without involving the fantasy world etc would be ideal. We concepted and created the idea of a childhood hero collage, brought to life, evolving through the careers of these two rivals. We would start with high school photos and use the Lakers and Celtics colors to indicate a sort of timeline and travel through their lives through the rivalry and finally into the friendship and retirement.

AWARDS

Nominated for a 2009 Emmy!

CREDITS

Creative Directors: Sevrin Daniels, Bobby Hougham

Animation: Alan Llave, Bobby Hougham, Sevrin Daniels

Design team: Bobby Hougham, Sevrin Daniels

Editorial: Sevrin Daniels

Executive Producer: Ross Fenter