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PROJECT:

NIKE

Be True

CLIENT

NIKE

TITLE

be true

DESCRIPTION

A site spot made for the huge screen in NYNY Las Vegas and Time square in the real NYNY as well as every Nike store on the planet to highlight March Madness. Made entirely from 9 photos of painted up sports fans with the help of 123,000 layers (really), A great score, 18 pots of coffee and a long week without sleep.

CREDITS

Creative Director/Director: Bobby Hougham, Sevrin Daniels

Design /Animation team: Sevrin Daniels, Bobby Hougham, Lee Grambush

Custom Code: Dan Ebberts

Editorial: John Jeffcoat

Score/SFX: Matt Hutchinson

Executive Producer: Ross Fenter