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PROJECT:

ALASKA AIRLINES

In Flight Branding

CLIENT

ALASKA AIRLINES

TITLE

in-flight branding

DESCRIPTION

thenewBlank was tasked with developing Alaska Airlines branding package for their new in-flight entertainment channels. This concept played with the idea of utilizing sound design and subtle transitions and textures to put the viewer into the setting of the channel.

CREDITS

Executive Creative Director: Bobby Hougham, Sevrin Daniels

Executive Producer: Kelly Green

Creative Director: Bobby Hougham

Design Team: Sevrin Daniels, Vince Diga, Eric Edwards, Scott Hudziak, Lena Lee

3D lead: Eric Edwards

3D team: Eric Edwards, Lena Lee

2D animation: Eric Edwards, Scott Hudziak, Lena Lee, Alan Llave