E! approached us to develop the branding package and show titles for their new soon to be hit show Rich Kids of Beverly Hills. The title sequence needed to do the heavy lifting of defining the attitude of the show while also identifying the main players and basic settings of the show as a whole while limiting the run time to 17 seconds. This package was able to overcome that challenge and develop a successful graphic vernacular for their show. It also hit new heights of success for E! in helping them define and appeal to an ever evolving audience for the network as a whole.
Creative Directors - Sevrin Daniels, Bobby Hougham
Designers - Vince Diga, Yinzi Xiong, Tommy Hutcherson, Lena Lee
Edit - Sevrin Daniels
Executive Producer - Kelly Green