The 2015 PBS branding campaign was tasked with being able to stretch across very disparate stories of "PBS Everywhere" and also that PBS is for everyone, it needed to be able to encompass a 100% graphic approach as well as a live action approach that could somehow all feel familial.
We reached for the brass ring.
Production Company: thenewBlank
Exec Creative Director: Bobby Hougham, Sevrin Daniels
Exec Producer: Kelly Green, Sevrin Daniels
Directors: Bobby Hougham ("Boxes", "Slices of Life"), Sevrin Daniels ("Slices")
Creative Director: Eric Edwards
Design: Arisu Kashigawa, Bobby Hougham
3D Team: Eric Edwards, Lena Lee, Yinzi Xiong, Matt Guzzardo ("Boxes"), Xianming Han
Compositing: Eric Edwards, Lena Lee, Yinzi Xiong, Tim Turner ("Boxes"), Bobby Hougham ("Boxes")
Score: Phil Peterson
Sound Design: John Buroker
Voice: Glen Rockowitz