We were tasked to create a series of branding promos for key shows in the Fox International 2012-13 line up. They needed to be simple, localizable and readily understandable without relying on colloquialisms etc. We also needed to be able to build a rich production with short amounts of time with the individual talent as well as really random amounts of production space.
We shot multiple productions in Hollywood Center Studios (once on the Lucille Ball stage!), Ralleigh Studios in Atlanta (inside The Walking Deads prison set), and in Swansea, Wales (in an old Ford factory that has been converted to locations of medieval Florence, Italy).
Talent was shot individually, choreographed to be composited together to look like it was all group shot with one exception (see if you can figure out which it was), and ultimately composited together in CGI environments some simple, some more complex.
Production Company: thenewBlank
Exec Creative Director: Sevrin Daniels
Exec Creative Director: Bobby Hougham
Exec Producer: Kelly Green
Project Manager: Brianna Larson
Copywriter: Kammie McArthur, Bobby Hougham
Development Team: Arisu Kashiwagi, Brody Davis, Eric Edwards, Alan Llave, Vincent Diga, Mariana Silva, Mauricio Leon, Austin Shaw, Bobby Hougham
Live Action Production Team
Director: Bobby Hougham
Director of Photography: Bengt Jönsson
Post Production Team
Editors: Sevrin Daniels, Jadie Zimmerman, John Jeffcoat
Keying & Rotoing: Eric Litwin, Andy Tanguay
Compositors: Eric Edwards, Yinzi Xiong, Lena Lee, Alan Llave, Cody Cobb, Bobby Hougham
Liz Dolan, CMO
Alex Marinescu, VP Marketing
Chrystal Siersma, PR Director
Flor Picco, Creative Director
Cori Capuano, Creative Director
Mia Vickers, Marketing Coordinator